||The Whitechapel presents a new exhibition of Swiss artist, musician, video-maker and graphic designer Daniel Pflumm, including the world premiere of new work, London, 2008.
Daniel Pflumm has been playing with advertising and corporate branding in his films for over 15 years. He takes images promoting airlines, fashion houses, banks and utility companies and edits them into a hypnotic repetitive stream, set to pulsing techno rhythms. Taking clips he creates montages that satirise expensive commercials and contain elements of both glamour and superficiality, while reflecting on the impact of the mass media on people’s lives.
The Whitechapel showcases Pflumm’s new film London, 2008, alongside three other films, Questions and Answers CNN, 1997, Europaischer Hof, 2002 and Paris, 2004.
Currently under development, the new video, London, 2008, will mix footage from the G8 summit with car traffic, crowds of pedestrians and heavy storms accompanied by a new soundtrack, also devised by the artist.
Questions and Answers CNN, 1997, shows a series of loops with TV anchormen sitting in silence, captured between the frenetic exchanges of highly charged interrogations, accompanied by subtle electronic music.
Europaischer Hof, 2002, alternates images of colourful, runny liquids with those of circling toothbrushes massaging false gums and teeth, and clips of advertisements from around the world. Mixing indulgent sensuality with clinical austerity, the montage takes on an unnerving child-like quality.
Paris, 2004, shows a multitude of flickering logos alongside film clips of controlled explosions, cars on fire, commuters in Paris, shots of nature, which all ends with the camera man being arrested at the airport,
Pflumm corrupts Pop art’s celebratory aesthetic of mass consumption by deconstructing logos with computer-generated graphics, and removing typography to leave blank empty shapes. He operates somewhere between computer hacking and official computer programming, to manipulate existing codes churned out by the advertising industry to create his rhythmic sequences of images that become spellbinding abstractions.
Daniel Pflumm is supported by Pro Helvetia, the Swiss Arts Council, and the Swiss Cultural Fund in Britain
Notes for Editors
• Daniel Pflumm was born in Geneva in 1968. He studied at the Hochschule der Künste Berlin and Columbia University, New York and now lives and works in Berlin. He has exhibited throughout Europe and the US since the early 1990s and has had recent solo exhibitions have been held at the Palais de Tokyo, Paris and Kunst-Werke, Berlin.
• Daniel Pflumm is organised by the Whitechapel, and the exhibition includes the films: London, 2007; Questions and Answers CNN, 1999 (DVD, 15 mins, courtesy the artist); Europaischer Hof, 2002 (DVD, 5 mins, courtesy the artist); and, Paris, 2004 (DVD, 30 mins, courtesy the artist).
• The Whitechapel has entered the most exciting phase of its 100 year history: an ambitious expansion into the former library building adjacent to the Gallery. During the 18-month construction phase the Whitechapel has become the Whitechapel Laboratory with exhibitions, live music, poetry, talks and film via a new entrance at Angel Alley. The expanded Whitechapel is due to re-open in Spring 2009.
Preview opening, Wednesday 2 April, 6.30 – 9pm
Open Tues - Sun 11am - 6pm, Thursdays until 9pm. Admission free.
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